Frisco, Texas | Jenniferjoneslandry@gmail.com
Professional Writer: Senior Strategist, Content Strategy, Technical Writing, Business Writing, Marketing, Copywriting.
Summary: Talented and versatile writer, proficient in technical communications. Successfully generated hundreds of business materials, including reports, white papers, proposals, presentations, press releases, keynote speeches, manuals, reviews, and memos. More than 20 years of experience writing including content strategy for web applications. Authored first-rate essays and articles for publication, in print, and online. Enthusiastic and creative customer-focused writer, adept at details, and producing excellent work.
Core Competencies: Content Strategy, Web Content, Senior Copywriter, Articles, White Papers, Blogs, Research, Public Relations, Team Leadership, Entrepreneur, Information Analysis, Research Reports, Client/Vendor Relations, Project Management, Content Strategy, Press Releases, Copy Writing, Proposal Development.
Education
Master of Arts, Texas A&M – Commerce
· English
Bachelor of Fine Arts, University of North Texas
· Art History
Experience
SENIOR UX CONTENT STRATEGIST |AMERICAN ACHIEVEMENT CORPORATION| DALLAS, TX | 2016 – PRESENT
• Manage/write the development of naming and content for website.
• Develop content for web articles and blogs.
• Develop and write white papers reflecting corporate strategy.
• Create and design presentations.
• Write and develop speeches with CEO, GM, and VP Sales.
• Negotiate content strategy between the business and marketing teams.
• Successfully launched the industry’s first HTML5 software for yearbook creation.
• Researched and worked with UX team to design a wizard-based platform that revolutionized yearbook creation.
• Create user experience and information architecture for websites. This includes navigation models through page level wireframes, site maps, and clickable prototypes.
• Plan, conduct, analyze and report out on a broad range of user research studies including: RITE studies, usability testing, field studies, expert and heuristic evaluations, and competitive analysis.
• Write the Design Language Guide.
• Write, manage, and develop Voice & Tone Guide that reflects singular story across brands.
• Competitive Analysis and Benchmarking
• Provide leadership including: presenting ideas, research outcomes and best practices.
ENGLISH FACULTY | TEXAS A&M – COMMERCE | 2011 – 2016
Commerce, Texas
• Teach multiple sections of ENGL 1302, Written Argument and Research
• Teach ENGL 100, Introduction to College Reading and Writing
• Develop student curriculum and all relevant course projects and assignments
• Facilitate Assessment
ASSOCIATE PROFESSOR | COLLIN COLLEGE | 2015 - 2016
Plano, Texas
• Teach multiple sections of English 1301 & 1302
• Develop syllabi, reading lists and all relevant course projects and assignments
• Utilize digital media in classroom instruction and student assignments
• Tailor in-class and major writing assignments to encourage students to consider media literacy and develop critical thinking skills.
CONTENT STRATEGIST | TEXAS A&M - COMMERCE | JANUARY 2012 – MAY 2013
Commerce, Texas
• Developed content strategy for the website that houses all data relevant to the research project including: prototype, artifacts, blogs, and research http://faculty.tamuc.edu/rrt/
• Content Strategy: video, images, copy, white papers, articles, artifacts
• Created, designed and managed the blog https://raceinthedh.wordpress.com/
• Assigned blog posts to a team of writers
• Managed all material relevant to the project including proofing and editing all content
• Scheduled social media posts
• Reviewed and updated content as needed throughout the duration of the project
• Digital Humanities project funded by the National Endowment for the Humanities – “Remixing Rural Texas: Local Texts, Global Contexts”
• Developed a prototype for facilitating presentations on rhetorical constructions of race and race relations in rural Texas within the historical context of the Civil Rights Movement
• Presented research at Conference on College Composition and Communication (CCCC), March 2013; and East Texas Historical Society, February 2011
CONSULTANT | JONES INTERNATIONAL, INC | 2008 – 2010
Dallas, Texas
• Successfully obtained licensing and accreditation for cosmetology schools from NACCAS, The Department of Education, and Texas Department of Licensing and Regulation
• Lead schools through audits from NACCAS and DoE with minimal issues
• Completed ISS (Institutional Self Study) for multiple schools including: Organization Manuals, Training Manuals, Employee Handbooks, Curriculum Development
• Worked with luxury spas to create powerful organizations through management training, software system implementation, product placement and staff development and protocols
• Developed and implemented an Aveda Lifestyle Spa in Dallas, TX
OWNER/DIRECTOR OF EDUCATION | JONES BEAUTY COLLEGE, INC | 2002 – 2008 Dallas, Texas
• Owned and Directed a fully accredited multi-million dollar cosmetology school chain with four North Texas locations
• Implemented student recruitment program that resulted in a 20% increase in year-over-year enrollment
• Developed and managed all marketing campaigns across the corporation
• Recruited and trained Staff Directors, Administrators and Classroom Educators
• Directed the opening of two campus locations
• Developed and implemented student curriculum
FREELANCE PRODUCER/STYLIST | INDEPENDENT ARTISTS, INC | 1995 – 2001 Dallas, Texas
• Head producer at JC Penney Photography Studio (On Figure and Off Figure Fashion)
• Produced and styled fashion photography shoots for multiple photography studios including JC Penny Corporate Studio (Print Catalogs)
• Production Assistant for the independent film Acting America with director Nic Nicosia
Publications
Jones, Jennifer. “Art, Architecture and Film: The Encounter between the Post-War Psyche and the Frame in Hitchcock’s Notorious.” Interdisciplinary Humanities 32.1 (2015): 53-65.
Jones, Jennifer, Shannon Carter. "Beyond Territorial Disputes: Towards a 'Disciplined Interdisciplinarity' in the Digital Humanities." Rhetoric and the Digital Humanities. Ed. Jim Ridolfo and Bill Hart-Davidson. 2015.