Encore by Balfour is an intuitive and powerful online yearbook design software.

Encore is the industry’s first cloud-based yearbook publishing software. We conducted extensive UX research to empathize with our users and discover what tools they needed to be successful, developed user journeys with product and design leads, and partnered with stakeholders to ensure a dynamic product build.

From user onboarding to generating an index, Encore is a user-driven solution that empowers a yearbook staff to produce beautiful, high-quality books.

I wrote UX copy and led a UX research effort to drive usability prior to design and throughout the design process that resulted in a seamless user experience.