Jennifer Jones-Landry

214.770.0957

Jenniferjoneslandry@gmail.com                                                                           

Principle Content Strategist: Content Strategy, UX Design, Information Architecture, Marketing & Communication, Editorial, Storytelling

Core Competencies: Content-centered design, Content Strategy, Marketing Content, Communication Strategy, Editorial Strategy, UX Design, Articles, White Papers, Research, Information Analysis, Research Reports, Proposal Development, Team Leadership, Project Management.

Education

Master of Arts, Texas A&M – Commerce

· English

Bachelor of Fine Arts, University of North Texas

· Art History

Experience

SENIOR CONTENT STRATEGIST | CHARLES SCHWAB | 2022 - PRESENT

Sr. Content Strategist for Schwab’s Global Help Initiative for the Search and Navigation team.

Develop content centered design to create a new Global Help experience that empowers users to complete actions with a high amount of self service.

·       Design page templates with a focus on MVP content

·       Use performance data and metrics to drive content strategy and prioritization to guide why and when content should be created.

·       Drive an audience-first mindset to create and suggest focus on new content.

·       Partnered with compliance and legal for document approval.

·       Work with subject matter experts to develop meaningful and impactful content for the brand.

·       Ensure writing style and messaging meet the Schwab Writing Guide style standards.

·       Developed content in Drupal.

PRINCIPLE CONTENT STRATEGIST | FIDELITY INVESTMENTS – FBT ARCHITECTURE| WESTLAKE, TX | 2019 – PRESENT

Principle Content Strategist for Fidelity’s FBT BU collaborating with a team of cloud architects to manage, design, and develop content for the team’s internal website.

·         Develop strategic initiatives for the FBT Cloud Architecture site.

·         Plan and execute digital content across channels.

·         Develop content strategy for FBT Cloud Architecture internal website and the Resiliency Book of Knowledge.

·         Partner with key leadership in creating and managing over 200 pages of content with a focus on primary audience of internal architects and leaders.

·         Ensure narratives and messaging in support of content strategies and editorial decisions.

·         Develop communication strategy for FBT Architecture including communication cadence for newsletters, announcements, and updates.

·         Manage outside contributors to build a content stream channel of architectural leadership from within the organization.

·         Partner with a team of cloud architects to develop and manage content to support development teams migrating to the cloud.

·         Close collaboration and alignment with the Learning Guild and FTG Enterprise Architect team to support program initiatives.

SENIOR CONTENT STRATEGIST & EDITOR-IN-CHIEF | FIDELITY INVESTMENTS – ECC  | WESTLAKE, TX | 2018 – 2019

Content Strategist & Editor-in-Chief for Highway, Enterprise Cloud Computing's site supporting Fidelity's dev teams in learning, developing, deploying, & managing applications across cloud service providers including AWS, Azure, & Apigee.

·         Manage a team of content writers to develop, edit, and maintain content.

·         Develop and implement a vision for the platform’s editorial direction and storytelling approach.

·         Set the course for the platform’s narrative and content priorities.

·         Partner with Product Owner in guiding the development of the platform with a focus on excellent content production as well as UX design and development.

·         Develop and manage content style guide including language guide.

·         Develop strategies to identify and profile all customer personas and document user journeys and pain points across the B2B platforms and channels.

·         Close collaboration and alignment with the Developer Experience tribe, along with other ECC tribes to support program goals.

·         Organize and lead a UX team in multiple user research projects.

·         Developed a site map for Highway.

·         Provide content strategy recommendations based on content inventories, analytics, competitive analysis, and user research.

·         Write/produce content for ECC Highway (website) including: onboarding content, product announcements, instructions, and interface copy.

·         Organize the collection of over 800 pages of Confluence content and converted all content to a CMS database/website.

·         Create and maintain Jira project board and lead an Agile team.

·         Conducted training via Webinars and screencasts.

SENIOR UX CONTENT STRATEGIST | AMERICAN ACHIEVEMENT CORPORATION| DALLAS, TX | 2016 – 2018

•      Successfully launched the industry’s first HTML5 software for yearbook creation.

•      Design a wizard-based platform that revolutionized yearbook creation.

•      Create user experience and information architecture for websites. This includes navigation models through page level wireframes, site maps, and clickable prototypes

•      Plan, conduct, analyze and report out on a broad range of user research studies including: RITE studies, usability testing, field studies, expert and heuristic evaluations, and competitive analysis.

•      Provide leadership including: presenting ideas, research outcomes and best practices.

•      Negotiate UX strategy between the business and marketing teams.

•      Manage/write the development of naming and content for website.

•      Develop content for web articles and blogs.

•      Develop and write white papers reflecting corporate strategy.

•      Write and develop speeches with CEO, GM, and VP Sales.

•      Create the Design Language Guide.

•      Write, manage, and develop Voice & Tone Guide that reflects singular story across brands.

•      Competitive Analysis and Benchmarking.

CONTENT STRATEGIST | TEXAS A&M - COMMERCE | JANUARY 2012 – MAY 2013

Commerce, Texas

•      Developed content strategy for the website that houses all data relevant to the research project including: prototype, artifacts, blogs, and research http://faculty.tamuc.edu/rrt/.

•      Content Strategy: video, images, copy, white papers, articles, artifacts.

•      Created, designed and managed the blog https://raceinthedh.wordpress.com/.

•      Assigned blog posts to a team of writers.

•      Managed all material relevant to the project including proofing and editing all content.

•      Scheduled social media posts.

•      Reviewed and updated content as needed throughout the duration of the project.

•      Digital Humanities project funded by the National Endowment for the Humanities – “Remixing Rural Texas: Local Texts, Global Contexts”.

•      Developed a prototype for facilitating presentations on rhetorical constructions of race and race relations in rural Texas within the historical context of the Civil Rights Movement.

•      Presented research at Conference on College Composition and Communication (CCCC), March 2013; and East Texas Historical Society, February 2011.

ENGLISH FACULTY | TEXAS A&M – COMMERCE | 2010 – 2016

Commerce, Texas

•      Teach multiple sections of ENGL 1302, Written Argument and Research.

•      Teach ENGL 100, Introduction to College Reading and Writing.

•      Develop student curriculum and all relevant course projects and assignments.

•       Facilitate Assessment.