Services
Content strategy, UX research, information architecture, user personas, user journeys, copywriting, video script writing, marketing.
The Project
Design a yearbook software that is intuitive, powerful, and easy to use for teachers and students. There was a need for an app that would give users the ability to edit in real time as well as eliminate many of the time consuming barriers that had been a blocker on every previous platform.
The Strategy
Conduct intenstive usability testing with customers to discover breakdowns, then start by “dreaming the dream” in designing that would facilitate creativity and ease-of-use. We then conducted a series of RITE studies and iterated on designs throughout the process.
Why it matters
We designed a groundbreaking yearbook app that saved users hours of labor intensive work including a step by step setup wizard, indexing system, and portrait flowing. Teachers could monitor student work in real time and students could now work from their personal laptops anywhere, anytime.
View RITE Study Results
View the Encore product
Portrait flowing Wizard
The results of the RITE study helped us understand that the most difficult and time consuming task was flowing portraits. We created a wizard that simplified the process.
Permissions page
Part of the usability research led to the creation of the permisisons page which gave advisers full control over their classes and student’s work.